Chanced upon this when browsing yongfook's blog and I think it's a very good one to share with fellow entrepreneurs out there. The book is currently out of stock. Hope I'll be able to get my hands on one soon. For now, here's a lecture deck I found on the Business Model Alchemist site...

Were you one of the many who came by 24seven.sg and discovered nothing more than a sign-up form? And then you'll scratch your head and think what the hell we do. Well, that has been refreshed. And let us explain how all these things we do fall into place (and in a page, our refreshed 24seven.sg).

Our refreshed page that combines who we are and where we are

From our journey so far, we've learned and we've grown. And we also came to discover, that the people are key. People in our team, people we work with, people we engage and people we communicate with.

We've been struggling to see how best to showcase ourselves digitally. And one night, before Claudia went to bed, an idea came. (Yes, ideas come before bedtime for her!) What better way to show who we are, then the people who are involved? That's why, we have our fans from facebook, tweets which are also our conversations with our followers, photos of people we've crossed path along our journey and feeds from our team members' blog, blogpress.sg and our posterous. Links are all linked to external places, like our facebook page, where will be the heart of our latest updates, events, activities and conversations too. So be a fan to keep yourself in the loop. And yes, we cannot leave without a blog, so here we are on posterous.

Why maintain a website (which we don't need) when there's so many great tools out there? If you use them right, they work better than a boring corporate site don't you think?

This is just our lazy way of being social. Ha!

What do you think of our refreshed site? Go check our facebook too! More things coming your way!

Let's be social!